The Necessity of Strategic Transformation of Real Estate Digital Operations from the Perspective of Information Economic Management

Abstract

Unlocking the bricks-and-clicks revolution, information economic management and strategic management practices enable the transformation of digital real estate operations. This study investigates the need for strategic transformation of digital real estate operations from the perspective of information economic management. N=287 volunteer real estate agents in Shanghai, China, participated in the survey to investigate the influence of strategic management practices on real estate digital transformation and the mediating and moderating effects of information economic management. PLS-SEM (partial least squares structural equation modeling) was used to conduct the statistical analysis with smart-PLS v.4.0. Strategic management practices (SMP) are crucial to the success of real estate digital transformation (REDT), according to the study's findings. Importantly, the results statistically confirm that information economic management is a significant mediator and moderator in the relationship between SMP and REDT. The managerial implications of the present study include the importance of incorporating information economic management into strategic decision-making in real estate firms. In contrast, the academic implications include extending prior literature on digital transformation and financial information management in the real estate industry.