Entrepreneurial Bricolage and New Venture Growth: The Mediating Effect of Opportunity Recognition and the Moderating Role of Environmental Dynamism
- Xi Kang , DBA Candidate, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-Ok, Bangkok, 10400, Thailand
- Kanchaya Chaivirutnukul , Doctor, Faculty of Business Administration and Information Technology, Rajamangala University of Technology Tawan-Ok, Bangkok, 10400, Thailand
- Yijun Zeng , Associate Professor Doctor, Huanghe Business School, Henan University of Economics and Law, Zhengzhou, Henan, 450046, China
Entrepreneurial Bricolage, New Venture Growth, Opportunity Recognition, Environmental Dynamism, China.
In the context of the ever-changing entrepreneurial environment, the significance of entrepreneurial bricolage, which involves creative resource utilization, in shaping the growth of new ventures has not received adequate attention. This study seeks to elucidate the impact of bricolage on new venture growth by investigating the mediating role of opportunity recognition, while also considering the moderating effects of environmental dynamism. The study initiated its exploration by conducting semi-structured interviews with 20 entrepreneurs from China, extracting initial insights. Subsequently, a survey was deployed, resulting in 385 valid responses from a sample pool of 500 distributed questionnaires. The results underscore a favourable correlation between entrepreneurial bricolage and the growth of new ventures. Notably, the mediating role of opportunity recognition significantly influences this relationship, particularly magnified in environments characterized by dynamism. These observations accentuate the crucial function of bricolage in augmenting the identification of opportunities and subsequently driving venture growth, especially in tumultuous markets. These findings provide substantial insights for both researchers and practitioners, shedding light on the vital interplay between bricolage, opportunity recognition, and venture expansion, particularly within dynamic contexts.