Abstract

This study investigates the determinants of Thailand's manufacturing exports to Canada, emphasizing potential avenues for industrial cooperation, particularly within the realm of creative industries. Utilizing an augmented gravity model, the analysis reveals that Canadian GDP per capita, ASEAN Economic Community (AEC) integration, and unexpected shocks exert a positive influence on exports. Conversely, exchange rate appreciation is found to negatively impact export performance. Furthermore, an examination of sector connectivity highlights complementary strengths between the two nations in areas such as advanced manufacturing, digital technologies, agro-food, tourism, and healthcare. The study identifies several promising domains for collaboration in the creative industry, including digital content creation, film production, design, and innovative tourism initiatives. To foster a collaborative ecosystem for creative industries between Thailand and Canada, the study offers a series of policy recommendations aimed at leveraging these complementary strengths. By implementing these strategies, both countries can enhance their competitiveness in the global creative economy, driving innovation and cultural exchange.