Abstract

In the contemporary era characterised by rapid advancements in the Internet, technology, and artificial intelligence, strategic change emerges as a critical subject of inquiry. Organisations may be revitalised through the successful execution of strategic change; conversely, failure in this regard can trigger a series of crises that may ultimately culminate in organisational collapse. Consequently, corporate leaders are increasingly advocating for effective approaches to implement strategic change, underscoring the necessity for further research and practical insights to enable firms to manage strategic change efficiently. By bridging the divide between theoretical perspectives and practical application, this study endeavours to reconceptualise strategic change as an opportunity rather than a threat. This paper proposes a conceptual framework that investigates the interrelations among goal clarity, extensive training, and strategic change within the FinTech industry. It examines how goal clarity fosters strategic alignment and how extensive training equips employees to navigate organisational transformations. Furthermore, this research offers practical recommendations for FinTech organisations seeking to implement strategic change effectively.