Evaluation of the Impact of Success Factors for Adopting Digital Technologies of Information and Communications Technologies Firms in Vietnam
- Hang T. M. Nguyen , Faculty of Finance and Accounting, University of Finance and Marketing, Nguyen Kiem Street, Ward 3, Go Vap District, Ho Chi Minh City, Vietnam.
- Thanh Huong Tran , Department of Marketing, Posts and Telecommunications Institute of Technology, Km 10 Nguyen Trai, Ha Dong, Ha Noi, Vietnam.
- Mai T. Nguyen , Department of Marketing, Posts and Telecommunications Institute of Technology, Km 10 Nguyen Trai, Ha Dong, Ha Noi, Vietnam.
- V. P. Nguyen , Faculty of Business Administration, Ho Chi Minh City International University, Ho Chi Minh City, Vietnam.
Keywords:
Adoption of Digital Technologies, Information and Communications Technology, TOE, PLS-SEM..
Abstract
This study investigates the influence of critical success factors on the adoption of digital technologies by Information and Communications Technology (ICT) firms in Vietnam, employing the Technology-Organisation-Environment (TOE) framework and Partial Least Squares Structural Equation Modelling (PLS-SEM). The proposed model evaluates the impact of eleven key factors through thirteen hypotheses concerning digital technology adoption. The uptake of digital technologies is notably shaped by several variables, including technology utilisation (USDT), perceived relative advantages (READ), digital workforce (DIEM), organisational preparedness (ORRE), strategic orientation towards digital adoption (DIST), executive-level support (TOMS), and market competitiveness (COMP). Additionally, partner influence (PAPR) and governmental policy and support (POSU) emerge as pivotal elements in facilitating this transition. The findings yield valuable implications for both policymakers and industry professionals, highlighting actionable pathways to foster favourable conditions for digital adoption. Furthermore, this study lays a foundation for future research on digital technology implementation in emerging economies, with particular relevance to the evolving ICT landscape in Vietnam.